“social marketing videos 360 footage”

Using Video and Email Together: Here at Wistia, we’ve seen the combination of video and email work wonders for our marketing initiatives. Covering everything from segmenting an audience to embedding videos and gifs, this guide is a must-read for marketers who are looking to take their emails to the next level. Take a look at the post for some fun experiments and download some free video-centric email templates while you’re there!
But when it comes to editing 360 video not all software is created equal. Some of the big vendors are still lagging behind when it comes to 360 capabilities, but there are a few that have jumped on the 360 degree video bandwagon early with some great offerings.
Live video: Thanks to livestreaming services being added to most of the big social media platforms, like Facebook Live and Twitter’s Periscope, live video has become more and more common. Statistics have shown that consumers spend three times longer watching live videos than pre-recorded videos, which gives you a huge opportunity to share your message.
But it’s not just the lingo that video editors use that needs an update, the scope of video shoots and projects as a whole are primed for a transformation. Technology is rapidly advancing and video demand is pushing forward at an alarming rate. With massive brands like, Disney, Redbull, Johnson & Johnson, Fox and more, generating tremendous value by creating great 360 video campaigns, it’s important to acknowledge that the canvas of creation has changed. That change demands adaptation. There are new factors to anticipate that simply can’t be controlled when creating a 360 degree video.  
Ultimately 360 is about providing the viewer the freedom and entertainment to view where they want. Not everyone is ready to adopt 360 video just yet but the engagement brands will receive is going to be worth the investment to do it right. If your KPI is engagement 360 is an excellent approach. It’s very nature and essence is interaction and most importantly immersion.  A lot of brands miss this point though in favor of trying to control the story. Create the landscape for your audience, let them flow with your story, and most importantly trust them to play and explore.
Kimbe is the previous Manager of Content Marketing at Vidyard. She loves all aspects of content marketing and has a special place in her heart for using video to drive real business results. She is also moderately (okay extremely) obsessed with her fluffy chow chow, Noah.
This new camera shoots spherical video with two 180 lenses. That’s five less lenses than our previous setup. And get this: The stitching is all automated with their included easy-to-use software or mobile app.
Virtual reality video: This is one of the newest trends in video marketing, but it has the potential to lead the way in the coming year. Facebook has recently unveiled a new VR headset that’s expected to ship this year, and digital marketing gurus are predicting it will change the landscape. Get in on the ground floor with this fast-growing video trend.
The narrative setup for the ads was simple: A veteran skier, Hannah Kearney, and a rising star, Keaton McCargo, come together to train and learn from each other. We wanted the audience to feel like they were on the slopes with the skiers—sensing how Hannah and Keaton take on a mogul course, for instance, or hockey stop next to the camera rig.
When shooting with one of these cameras or rigs, remember that 360-degrees means everything will be in view — every detail of the room, the camera operator, any equipment, etc. Be sure you take that into account when deciding on a location. You will also need to make sure you have suitable and consistent lighting to make sure all of the footage matches.
Tourism Australia created a series of 360 degree videos to share unique experiences and demonstrate what makes their homeland special. The 360 content is embedded in a tailored microsite featuring activities “down under” to inspire by putting tourists in the centre of the action.
How to Incorporate Video into a Marketing Automation Campaign: Take down the wall between your video content and your marketing automation tool! This guide walks you through the process step-by-step so you can add video to your automated marketing campaigns. Video easily adds a human element to emails, making them more compelling—and ultimately helping you nurture and convert leads faster.
In March 2015, YouTube launched support publishing and viewing 360-degree videos, with playback on its website and its Android mobile apps. Parent company Google also announced that it would collaborate with camera manufacturers to make it easier for creators to upload 360-degree content recorded with their products to YouTube.[12] However, in 2017, Google and YouTube began to promote an alternative stereoscopic video format known as VR180, which is limited to a 180-degree field of view, but is promoted as being more accessible to produce than 360-degree video, and allowing more depth to be maintained by not subjecting the video to equirectangular projection [8][14]
VideoStitch Studio is our 360 video software for post-production. It makes 360 video stitching and editing faster and easier. Import your multiple video files and VideoStitch Studio will guide you seamlessly towards the creation of an immersive 360 video. From synchronization to stitching and exporting to a standard 360 video file, get the best out of your shootings.
Technology is in a constant state of motion in the online video industry, but that doesn’t mean marketers need to adopt every new trend. One thing you do want to pay attention to, though, is 360 video.
In marketing, there is a fine balance between what we as marketers think is interesting social media content and what our audience thinks is interesting. The challenging part is separating the two and putting your audience first.
I really like them though. I even want to use some of the statistics in a scientific research paper but to do that I need to refer to some source other than “wordstream.com” lol – nothing against your quality, it is just that academia is very snobbish, sigh.
How Long Should Your Next Video Be?: No need for a calculator—we’ve done the hard work of determining the optimal video length. Hint: the shorter the video, the greater chance that viewers will watch till the end, see your call to action, and remember your message. If you have something to say that’s a bit more long-winded, don’t let the data stop you. Rather, consider the costs and benefits of making a five-minute video versus a twelve-minute one.
Depending on the goals you laid out before creating your video, putting your video content on YouTube could actually have a negative impact on your results. If you’re intrigued by this bit of technical marketing and want to learn more, check out one of the following posts.
A powerful technique used in experiential marketing, with video projection mapping, a video is projected onto a 3D surface. Think 2-dimensionally and use the side of a building. Think outside of the box, and projection mapping, also known as spatial augmented reality, and any 3D object or objects become the animated surface.
Understanding Audience Retention: Who’s sticking around to watch your content and why? In this guide, we examined one of our own support videos to uncover why some viewers stay and others leave. We break the video down into three sections—the nose, body, and tail—and explain what might be happening when engagement drops off at each stage.
Put your video on several sites, but use an alternate description and title for each. This will allow you to put in the keywords that your target market searches for the most. In addition, don’t forget to put in your business number. If someone has additional questions, they can call you.

One thought on ““social marketing videos 360 footage”

  1. Automatically compute the best exposure adjustments for a smooth blending of your videos, or control and edit them individually using keyframes. Indeed, frame by frame manual tweaks allow for the greatest control over your videos.
    Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.
    We’ve put together a list of everything we’ve learned over the past few months about creating video marketing content on a budget, the importance of video marketing, and how it fits into your content strategy moving forward. By the end of this article we hope you’ll have everything you need to begin creating engaging videos today!
    6 Ways to Promote Your Videos on a Budget: Wouldn’t it be great to have an unlimited budget for marketing spend? We wish! But there are other ways to boost video engagement beyond paid campaigns. Some of these promotion hacks are as simple as placing your videos “above the fold” on high-traffic webpages, linking to videos in your notes to email, and giving your social media videos more exposure with pinned posts.
    There an increasing number of 360 video editing options coming to market, Pinnacle continues to a leader in consumer 360 video editing with powerful and precise editing options. Not only for 360 video editing, but Pinnacle Studio is a great choice video editors who want to enjoy the perks as a professional editor at a consumer editor price!

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