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In short, when it comes to 360 videos, the user is truly in the driver’s seat, not the cameraperson – they get to decide their own experience – and us marketers know the power of personalized content.
Successful video publishers are inverting the traditional “top down” approach that was driven by creative directors, and are instead their data-driven audience insights across wider teams….
The 360 ad trounced the standard ad on all the earned action metrics, including views, shares, and subscribes. In total, the 360 ad drove 41% more earned actions than the standard ad. It also drove more engagement with Columbia’s YouTube channel than the standard ad.
By using a creative, faux interview process to bring to light the impressive day-to-day routines of moms everywhere, it’s hard for viewers to walk away from this video not feeling appreciative. (Now go call your mom and tell her you love her!)
That’s exactly why Artifact Uprising creates videos like this one: to showcase some of those touching, individual stories. In this case, it’s an elderly man who created a photo book to leave his children and grandchildren as part of his legacy. At one point, the man is moved to tears as he reads the book, saying, “I haven’t read it [in] a while.”
If your brand is a destination, 360-degree video not only enables viewers to see but also explore at their own direction. This type of viewer directed exploration increases viewer engagement and can lead to better conversions.
Personalized marketing had been most practical in interactive media such as the internet. A web site can track a customer’s interests and make suggestions for the future. Many sites help customers make choices by organizing information and prioritizing it based on the individual’s liking. In some cases, the product itself can be customized using a configuration system.
Time and Resources: While the right software is needed for personalization, companies also need a devoted team. Not all companies are prepared to dedicate the time and resources toward a successful personalized marketing strategy.
Though we may not always be conscious of it, the web has turned communication from a pull process to a push process. Where once the primary means by which service providers would engage with clients and prospects was one-on-one, the web has given us the ability to broadcast information to our contacts instantly, and for free. In this kind of environment, personalization can really make a difference.
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
Say goodbye to technical complexity and IT projects. Say hello to an all-in-one video marketing solution. Easily tap into the power of video to build your brand, grow leads, drive conversion, earn customer loyalty—and make yourself look great in the process.

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