Rob Marvin is PCMag's Associate Features Editor. He writes features, news, and trend stories on all manner of emerging technologies. Beats include: startups, business and venture capital, blockchain and cryptocurrencies, AI, augmented and virtual reality, IoT and automation, legal cannabis tech, social media, streaming, security, M&A, and entertain... See Full Bio
CRM software isn't just about tracking and maintaining contact information. While most look to CRM software as primarily a sales tool, it's moved beyond that space. Marketing and customer service departments can dramatically improve their offerings and operations with CRM as well by using its data to more effectively segment demographics and record and reuse customer incident information. CRM software also helps coordinate interdepartmental actions. For example, the sales team can take advantage of something a customer service representative discovered in a separate transaction. Depending upon the software you choose, you can set and measure sales goals, deliver and track email marketing campaigns, or keep an eye on what people are saying on social media.
Verified Reviews is a trusted third party that specializes in the collection, moderation and display of ratings and reviews from actual customers With offices in the US and Europe, this global company is present in more than 30 countries. Verified Reviews is official partner with Google, Yahoo and Bing and enables its clients to get seller ratings stars, allowing online customers to see which advertisers are highly rated. Features include: • SEO/SEM: Seller Rating Stars; PLA; Rich Snippets; Google Shopping; Google my Business • CRM: your online private platform • Reviews display: more than 30 widgets to choose from; product reviews display integration • Social integration: Verified Reviews Facebook app; social sharing
Product reviews software, or customer feedback software, allows e-commerce businesses to host reviews of products on their websites for the purpose of improving the e-commerce business experience. The software helps the merchant measure and improve customer satisfaction, identify unhappy customers, and get valuable insight from the buyers themselves. Product reviews software helps e-commerce websites engage with their consumers, understand customer behavior, and improve their product or service based on authentic feedback. Unlike Online Reputation Management software, of which there is confusion but no crossover with Product Reviews software, the latter software provides little monitoring or managing of reviews. Product reviews software integrates with e-commerce platforms and works alongside email marketing software and social networks.
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