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The ability to measure your inbound marketing efforts is one of the most valuable parts of your plan and the beauty of inbound marketing. The amount of things to measure and test are endless. And that’s a good thing because when you are able to test and measure, you are able to improve areas of weakness, report quantitative results and prove the value of your marketing efforts to the broader organization.

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Content Creation Conversion Rate Optimization Ecommerce Education Email Marketing Event Marketing Growth Marketing Inbound Marketing Strategy Inbound Sales Lead Generation Marketing Automation Mobile Marketing Nonprofit Other Personal Branding and Development Public Relations Sales and Marketing Alignment SEO Social Media Startups Video Marketing Visual Design Website Design See less

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And that's just barely scratching the surface. From workflow management, to content publishing, to built-in analytics and beyond, if it's marketing, you can manage it with CoSchedule. If you'd rather watch than read, check out this video for a glimpse into how you can manage your marketing process in CoSchedule, from planning to execution to measurement and beyond:

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For more information about buyer personas, read How to Avoid 4 Buyer Persona Mistakes for advice and a free template on developing your personas. You may need to do research in order to completely develop your personas, but before you dive into that endeavor, check out 9 Questions You Need to Ask When Developing Buyer Personas. You may find you already have all the data you need!

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The SWOT analysis will help you understand what differentiates you from your competition and how you should position yourself in the market. It will also help you develop your messaging and your unique selling proposition. Brutal honesty is imperative for a truly insightful SWOT. Use bullets and aim for 4–5 in each section. Limiting your lists will help you to focus on the most critical points and help retain focus.

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Our marketing promotional calendar template will walk you through how to add last year's successful sales and how to brainstorm new sales for your upcoming calendar year.  By planning ahead your marketing team will not be caught off guard by a sudden sale, and your sales team will be able to maximize the use of the content that your marketing team has created.

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Content Creation Conversion Rate Optimization Ecommerce Education Email Marketing Event Marketing Growth Marketing Inbound Marketing Strategy Inbound Sales Lead Generation Marketing Automation Mobile Marketing Nonprofit Other Personal Branding and Development Public Relations Sales and Marketing Alignment SEO Social Media Startups Video Marketing Visual Design Website Design See less

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Our marketing promotional calendar template will walk you through how to add last year's successful sales and how to brainstorm new sales for your upcoming calendar year.  By planning ahead your marketing team will not be caught off guard by a sudden sale, and your sales team will be able to maximize the use of the content that your marketing team has created.

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So be clear in your messaging. Make sure your site is a place that people want to stay, not only because it’s nice to look at but also because the information visitors need is easily found. There is an entire science and methodology behind website design including where to place buttons on the page, what content works best where, what colors convey certain feelings, and so on.

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So be clear in your messaging. Make sure your site is a place that people want to stay, not only because it’s nice to look at but also because the information visitors need is easily found. There is an entire science and methodology behind website design including where to place buttons on the page, what content works best where, what colors convey certain feelings, and so on.

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The ability to measure your inbound marketing efforts is one of the most valuable parts of your plan and the beauty of inbound marketing. The amount of things to measure and test are endless. And that’s a good thing because when you are able to test and measure, you are able to improve areas of weakness, report quantitative results and prove the value of your marketing efforts to the broader organization. 

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Our marketing promotional calendar template will walk you through how to add last year's successful sales and how to brainstorm new sales for your upcoming calendar year.  By planning ahead your marketing team will not be caught off guard by a sudden sale, and your sales team will be able to maximize the use of the content that your marketing team has created.

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Content Creation Conversion Rate Optimization Ecommerce Education Email Marketing Event Marketing Growth Marketing Inbound Marketing Strategy Inbound Sales Lead Generation Marketing Automation Mobile Marketing Nonprofit Other Personal Branding and Development Public Relations Sales and Marketing Alignment SEO Social Media Startups Video Marketing Visual Design Website Design See less

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So be clear in your messaging. Make sure your site is a place that people want to stay, not only because it’s nice to look at but also because the information visitors need is easily found. There is an entire science and methodology behind website design including where to place buttons on the page, what content works best where, what colors convey certain feelings, and so on.

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Think of it this way: If you write intelligent and thought-provoking blog content on a weekly basis that in some way solves a problem, answers a question or simply entertains your target audience, you will become a go-to resource for those potential buyers. They will come back to your site time and time again because you are providing a free service to them, all the while building trust and establishing brand clout in a non-intrusive way.

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To keep your customers engaged, it’s better to start your event announcement with visuals. Adding a GIF to start the message or linking out to a short videowill share the key info of the event in a fun visual way before diving into the nitty-gritty details. Try this template below to create your promotional video for your webinar or other company event.

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But before your customers can spread brand awareness through UGC, you have to make sure they’re aware of your UGC campaign so they can participate. Contributors to UGC campaigns are visually-driven, so a video is a great way to spread the word about your UGC campaign. Seeing a well-designed video that clearly shows which hashtag they should use will drive users to participate in your campaign.

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